Marketing diagnostic: where yours is getting stuck.

The diagnostic is the first step of Method over Mood. Before proposing anything new, I look for what is leaking.

A company that invests in marketing and sees no return almost never has a volume problem. It has a leak: demand that arrives and does not become a customer, budget in a channel that does not pay for itself, an offer that confuses someone who was almost buying.

The diagnostic finds the leak. What comes out of it is a list of what to stop doing, in order, with the reason for each item.

Who it is for

Revenue above R$ 50,000 a month.

That is the cutoff (amounts in Brazilian reais), and it exists to protect both sides.

Below that, the bottleneck is rarely marketing. It is offer, price or operations, and a marketing diagnostic fixes none of the three. I do not charge for work that will not move the needle.

Above that, there is something to analyze: investment history, channels running, a team or vendor, and enough numbers to tell what works from what only looks like it works.

Signs

When the diagnostic makes a difference.

No single symptom tells you. The set does.

You raise the budget and the number of customers stays the same.
Nobody in the company can say how much it costs to bring in a new customer.
The good month and the bad month have no explanation, only theory.
Four or five channels are running, all of them half done.
The agency delivers a report, and the report changes no decision.
Every marketing meeting ends in a new idea, never in a cut.

If three of these light up, there is a leak, and the diagnostic finds where.

How it works

Three moves, in this order.

01
Conversation

You tell me how your marketing works today: where customers come from, how much money comes in, how much goes out and what has already been tried. No presentation, nothing to prepare.
02
Reading

I look at the numbers that exist and the ones that are missing. The absence of one data point often says more about the bottleneck than the presence of another.
03
Findings

Where it is stuck, what to stop doing and what to prioritize next. Direct, no sugarcoating.

Frequently asked questions

What people ask before booking.

Do I need to prepare a report before the conversation?

No. Bring what you have at hand: how much you invest per month, where customers come from and what you have already tried. If data is missing, that is also diagnostic.

A company that arrives without the numbers is not unprepared. It is showing exactly where the first piece of work begins.

Why the R$ 50,000 a month cutoff?

Because below that the bottleneck is almost never marketing. It is offer, price or operations. A marketing diagnostic fixes none of the three, and I do not charge for work that will not move the needle.

Above that there is already history, channels running and enough numbers to tell what works from what only looks like it works.

Do you start by proposing a campaign?

Almost never. The first deliverable is usually a list of what to stop doing, and it is usually longer than the list of what to start.

A stuck business rarely suffers from a lack of initiative. It suffers from too many initiatives with no priority: four channels half done, competing for the same budget and the same attention.

What if the diagnostic shows the problem is not marketing?

I say so. It has happened. The conversation ended with the conclusion that the problem was price, and the best use of my time was to say so instead of selling a project.

Promising that marketing solves everything is what quick-fix culture does. I do not.

Do I have to hire you after the diagnostic?

No. The findings are yours, and you can act on them with the team you already have.

If it makes sense to keep going together, there are two paths: directly with me, when the bottleneck is strategy and decisions, or with execution through Bache, when you do not have the people to run it.

How long until it becomes results?

Clarity is immediate: you leave the conversation knowing where you are stuck. The cash result depends on what gets prioritized, and the honest timeline until results become predictable is 60 to 90 days.

Whoever promises predictability in 30 days is selling luck with a nice name.

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